How Do White-Label Facebook Ads Work?
An agency’s website lists its services, including Facebook ad campaigns. The client needs to hire a reputable agency to create a strong pay-per-click strategy. They need someone to write their copy and manage the day-to-day occurrences. The client hires the agency, communicates about the campaign, and is happy an expert is working on their marketing.
Behind the scenes, the agency has discretely hired a trusted expert to run the campaign under its own brand. The third party carries out the entire campaign, but the credit remains with the agency. The agency gains positive reviews and a great client relationship. Meanwhile, the agency freed up time to work on other projects while the third-party expert handled the Facebook ads.
Do Clients Know That the Facebook Ads Are Outsourced?
No, an agency’s clients remain unaware that a third party is carrying out their Facebook ads campaign. An experienced white-label Facebook ad agency will have a system in place. The goals of the system are to create a seamless branding experience for the client and maintain the agency’s privacy.
At AgencyHub, we do this with an anonymous system called 3WayChat. Our service provider is able to communicate with the client in the chat, addressing the concerns of the campaign. Meanwhile, everything stays under the brand of the hired agency.
How Does an Agency Find White-Label Facebook Ads?
One way to do this is to partner with an agency for agencies. This is how we think of ourselves at AgencyHub. We have a long list of experienced and vetted service providers. They have a track record with their areas of expertise, like Facebook ads, SEO services, or social media management.
Agencies then partner with us, and we connect them with the right service providers for their clients. The agency then gets to skip the work of vetting these providers on their own. This is one of the most time and cost-effective ways of moving forward with white labeling your services.
What Qualities Make a Good White-Label Facebook Ad Agency?
If you’re looking for a high-quality service provider, it’s a good idea to have a short checklist written up ahead of time. Knowing what you’re looking for will save you time. Here are some things you’re going to need from a white-label Facebook ad agency:
A Safe and Discrete System for Client Communication
As mentioned above, we used 3WayChat at AgencyHub. Before partnering with a white-label agency, be sure they have a system that makes sense to you. It should be seamless for the client, keep everything under your brand, and make your job simple.
If you have to handle all the communication with the client every step of the way, you’re not saving yourself time. At that point, it would feel easier to handle it yourself. You need a system that you trust to keep everything branded, simple, and discrete.
One of the big advantages of using a white-label agency is pricing. If you were to hire an employee to handle Facebook ads, you’d have to pay their salary. You’d also have to find them, go through an interview process, and train them. That costs time and money.
At AgencyHub, we give our pricing right on our service pages. We also write details on what our services include. This way, agencies have a good idea of whether they want to move forward and can make decisions quickly. If a white-label agency is keeping things like pricing secretive, that just makes more work for you.
A Wide Range of Services
To make this easier, you’ll want to hire a white-label digital marketing agency with a long list of services. This way you won’t have to find another company in the future. Right now, you need white-label Facebook ads, but down the road, you could partner for web development or SEO. This only works if they have a wide range of services offered.
Why Should I Hire Someone Else When I Could Do It Myself?
Maybe you already know how to run Facebook ads or you feel confident taking a class to learn how to do it yourself. But would that be the best use of your time? Agency owners have quite a few reasons to white label their services, and the most important is usually their time. Your time is your most valuable resource, especially if you want your business to grow.
Beyond that, white labeling services at your agency is a way to expand your portfolio. At the same time, it comes with lower overhead and less risk than hiring a new employee. It also means you’re building your company’s reputation, offering your clients what they want, and keeping your agency running smoothly. The more expert help you bring to your agency, the more your business will be able to do.
At the end of the day, white label Facebook ads are really about just a few things. They’re about saving you time, growing your agency, and keeping your clients happy. You want to partner with a company that understands these goals. Visit AgencyHub to discover white label services built to help you scale your agency.