- Use an attention-grabbing subject line
- Ask an open-ended question or provide a funny anecdote
- Keep it short. Stick to one paragraph.
- No more than one external link — to wherever you will continue the conversation.
- Avoid being spammy. Duh! But I mean it. Don’t do a sales pitch.
- Only have them believe one thing. Make it crystal clear
- Sell the click or the reply and nothing else.
- Focus on making your email intriguing enough to get them to take action
Great artists don’t just create masterpieces; they make every stroke count. Similarly, when writing a cold email, keep it short and sweet. Your recipient doesn’t have all day to read your email, so be succinct and convey your message in a sentence or two.
Limit your email to no more than one external link. Including more links may cause your recipient to lose interest and mark your email as spam.
A wise man once said, ‘simplicity is the ultimate sophistication.’ So, focus on getting your recipient to believe one thing about your product or service. Whether it’s that you’re the best in the business or that your product will solve their problem, make sure it’s crystal clear.
The world doesn’t need another email. What it needs is an email that inspires action. Your goal is to sell the click or the reply and nothing else. Use attention-grabbing subject lines, intriguing questions, or funny anecdotes to get your recipient to engage and take action.
We are all human beings with unique personalities, needs, and wants. Personalize your email to show your recipient that you care. Use their name, their company name, and anything else from your data set to create a connection.
Use a conversational tone to make your email feel more human. Write like you’re talking to a friend, not a machine. This will help you build a relationship with your recipient.
Be specific about what you bring to the table and how they can benefit from that. This will make it easier for them to understand your message and respond accordingly. Be clear and concise.
Your recipient’s time is precious. Show them that your email is worth their time by explaining how your product or service can help them solve a problem or make their life easier. Give them a reason to respond.
The fortune is in the follow-up. Don’t be afraid to follow up if you don’t hear back from your recipient. Most mail services have follow-up features built right into their interface. A friendly reminder can help increase your chances of getting a response.
Keep it classy, not pushy.”
Use these approaches, and you’ll find you’re getting more responses than you previously thought possible.