How to Ask for Client Testimonials — AgencyHub

How to Ask for Client Testimonials

Client testimonials are a powerful tool for showcasing your expertise and building trust with potential clients. Here are some tips for asking for and effectively using client testimonials in your marketing efforts.

How to Ask for Client Testimonials: 5 Actionable Tips

1. Make It Easy

Providing a simple and convenient way for clients to provide feedback is key. Consider using an online form or email to gather testimonials. The easier it is for clients to share their experiences, the more likely they are to do so.

This way, clients can share their thoughts at a time that works best for them without feeling pressured to provide a testimonial on the spot.

How to Ask for Client Testimonials

2. Ask for Specific Examples

Encourage clients to share specific examples of how your business helped solve a problem or provided exceptional service. This type of specific feedback can be more impactful and help potential clients better understand the value your business can provide.

For example, instead of simply asking for a generic testimonial, ask a client to “share their experience with X service and how you felt while we worked together on that project.”

3. Personalize the Request

Personalizing your request for a testimonial can help increase the chances of receiving a positive response. Here are some tips for personalizing your request:

Show Appreciation

Start your request by expressing gratitude for the client’s business and their experience with your company. This helps establish a positive tone and makes the client feel valued. If you’re not careful here, a testimonial request can make a client feel pressured, which could lead to resentment.

Reference the Client’s Experience

Mention specific aspects of the client’s experience with your business, such as what they received or what they enjoyed about their experience. This helps make the request more personalized and shows that you took the time to think about their experience.

Provide Guidance

Offer guidance on what you would like the testimonial to cover and what information would be helpful. This can help the client better understand what you are looking for and make it easier for them to provide a testimonial.

Just remember to avoid being too prescriptive. Allow the client to provide a testimonial in their own words and let their own experiences and perspectives shine through. Emphasize the importance of authenticity and encourage the client to provide a genuine and honest testimonial.

4. Offer Incentives

By offering incentives, you can increase the likelihood of receiving high-quality testimonials and get clients more invested in sharing their experiences. When using incentives, make sure they align with your business goals and are in line with the value you provide. Here are a few ways you can use incentives to encourage clients to share their experiences:

Discounts on Future Services

This can be a great motivator for clients who may be on the fence about sharing their experiences. Plus, it provides an opportunity for them to try your services again and solidify their positive experience.


Running a contest for the best testimonial can be a fun way to encourage clients to participate. Consider offering a prize such as a gift card or a free service as the reward, and make sure it is​ fun.​​​

How to Make Good Use of Your Testimonials

How to Make Good Use of Your Testimonials

Testimonials are a valuable tool for building trust with potential clients, but they can also come across as too sales-pitchy if not used effectively. Consider these tips for featuring testimonials in a way that is genuine and credible:

Choose Quality Over Quantity

Select the most impactful and relevant testimonials to feature on your website. Rather than featuring a large number of testimonials, focus on the ones that best showcase the value your business offers.

Use Real Names and Photos

Including real names and photos can help increase the credibility of the testimonials. This can help potential clients better connect with the testimonials and see them as genuine.

Include Context

Provide context for the testimonials by indicating what the client received or what their experience was like. This can help potential clients better understand the value your business provides and see the testimonials as relevant to their own needs.

Display Testimonials in a Clear and Visually Appealing Way

Display Testimonials in a Clear and Visually Appealing Way

Make sure the testimonials are displayed in a way that is easy to read and visually appealing. Use quotes and images to break up the text. It should be easy for someone to grab the main points of these testimonials as they scan your page.

Avoid Overloading the Page with Testimonials

While testimonials are valuable, it’s important to avoid overloading the page with them. Display testimonials in a balanced way and make sure they complement other content.

By following these tips and using testimonials effectively, you can grow your business and reach your marketing goals. For help with more effective marketing, contact AgencyHub today and let us get to work helping you grow.