As a healthcare provider, you have the skills and expertise to help your patients, but to ensure you have patients to treat, you need to be advertising online. If you’re focused on making people feel better, you don’t have time to stay up to date with constantly changing online technologies. That’s when having a relationship with a healthcare marketing agency can work to your advantage.
Why Do You Need a Healthcare Marketing Agency?
1. They Save You Time and Effort
You can do your own research and figure out how to develop your own marketing campaigns. However, this can be an incredibly time-consuming process. If you want to stay focused on your patients, then
working with a marketing agency is in your best interest.
2. They Know What It Takes to Be Found Online
As a healthcare practice, you know how important it is to have an online presence. You know that people can access online information whenever they want and wherever they are. If they are looking for a healthcare provider, then you need to make sure you show up in their search.
A healthcare marketing agency specializes in helping your practice get discovered by patients. Since you provide medical services, you have to remain compliant with insurance companies and privacy laws, which means you have to be aware of what you’re sharing with your audience. An agency knows how to achieve your industry-specific goals and still provide valuable information to current and prospective patients in an online environment.
3. They Have Unique Insight Into the Healthcare System
You more than likely have competition in the city or town in which you practice, but do you know what they’re doing to attract clients? An agency does. They have information and insight into the healthcare industry that allows them to give you a competitive edge. They stay on top of the latest changes and updates and use that information to make sure you are found online.
From social media management to SEO services to web development to case studies and client testimonials—and everything in between—a marketing agency will put together a plan that will ensure your services are found and patients know what you have to offer.
4. They Can Create Conversations
Before most patients make an appointment with your office, they want to know that they can trust you. That requires engaging in conversations and making people feel special and heard. Not only should you be presenting information that helps potential clients decide to come see you in person, but you also need to provide online resources that help them understand what they’re going through.
A healthcare marketing agency can help create direct patient engagement that occurs before and after they visit your office. Keeping them engaged and answering their questions, whether through blog posts or social media updates, can give them peace of mind and remind them that they are working with a caring professional.
5. They Can Help You Get Patient Referrals
If your current patients are happy with the services you provide, they are going to tell their family and friends. Word of mouth is one of the best methods to get new clients. To use those referrals to your advantage, you need to let others know what people are saying about you, and a marketing agency knows how to present that information to benefit your practice.
How Does a Marketing Agency Promote Your Practice?
1. They Create an Online Presence Beyond Your Website
There was a time when having an online presence was all you needed to find new patients. Times have changed, and if you aren’t maintaining your online presence, you’re not being found. You need a website, but to continue to engage with current and new patients, you need a larger online presence. Remember, your goal is to create conversations and give people a reason to trust you. Being active on social media and uploading frequent blog posts can help you achieve that goal.
Of course, creating content takes time and effort, and your time is spent helping people feel better. Plus, with ever-evolving online practices, it can be hard to maintain your online presence. That’s when working with an agency is beneficial. They have the time and knowledge to keep your site up to date and your online presence engaging for current and new patients.
2. They Gather Important Data
Knowing whether or not a marketing campaign is successful requires gathering data. Looking at analytics to determine how many click-throughs you received, how long people are staying on your website or blog page, or how many prospects become patients is essential when it comes to making your practice a success. You may not know where to find this data or how to interpret it, but a professional marketing agency will.
Data and analytics give invaluable insight that lets a marketing agency know what’s working and what isn’t. They can then take this information and make changes to ensure that your practice is being found and converting searchers into patients. They can also break down and share this information with you so that you know their efforts are paying off.
3. They Help You Manage Your Marketing Budget
Like most practices, you have to watch your bottom line, and that includes making sure your marketing budget is getting you the best bang for your buck. A marketing agency can help you spend your money wisely, as they know where your target audience is and what type of campaign is going to make the biggest impact.
In addition, a professional marketer also has the time to put together ad campaigns on various platforms, including Instagram, Facebook, LinkedIn, and Google. No matter how big or small your budget might be, a professional will make it work to your advantage.
Having your healthcare practice found online requires more than luck. You need a team that is knowledgeable about the constantly changing online world, has insight into your particular industry, and is dedicated to your success. Contact AgencyHub today to see how we can get your practice noticed.
